Keyword strategy

A good keyword strategy will incorporate effective keyword selection. The only way to achieve this is through good research techniques. Linkmatics will research the keywords and identify the best search engine and directory keyword phrases for your business. Once identified Linkmatics will help optimise their use through development of a link and placement strategy.

Search engine copywriting and keyword placement

Search engines (spiders in particular) scour the web to re-index. Linkmatics will help make the best use of important elements of your site such as effective use of titles, meta tags, and other web text.

Site design analysis and recommendations

Linkmatics unique approach to design by business objectives considers Search Engine Optimisation a critical part of the design. Linkmatics will help design your site or provide tips for HTML and scripting modifications that can help your site index better in the search engines.

Site submission and monitoring

Linkmatics will submit your site to a number of search engines. The most common (and most effective) are listed below:

• Alta Vista
• AOL Search
• FAST Search
• Google
• HotBot and other Inktomi-based engines
• Lycos
• MSN Search
• Other search engines at your request

Linkmatics will also help with Directory submission (an important part of the search engine puzzle), for example to Yahoo.

Pay-per-click search engines

A successful pay-per-click search engine campaign involves multiple tasks:

• Selecting the most cost-effective keyword phrases
• Selecting the best PPC programs
• Writing effective ads
• Designing and writing effective landing pages

Select all of these search engine advertising services, or only the ones you need to get the best PPC campaign for your business.